Alice Blue Review 2025

Alice Blue charges Rs. 20 per executed order, which is in line with the trading fee charged by most of the peer discount brokers.

It helps if you are a regular trader who wants to reduce trading costs. When compared to the percentage-wise brokerages charged by full-service stockbrokers like ICICI Direct, you are able to save 90% on brokerage costs.

Bonus – Alice Blue charges Rs. 0 for Demat AMC.

Alice Blue Brokerage Charges 

Best thing – Alice Blue doesn’t have multiple or confusing brokerage plans.

Their only brokerage charges are a maximum of Rs. 20. Segment-wise charge details are under: 

The brokerage charged is – Lower of 0.05% or Rs 20, for example, if you place an order of Rs 1 lakh then the brokerage cost will be:

Lower of 0.05% of 1,00,000 = Rs 50 or Rs 20, which is Rs 20. 

In short, the lower brokerage of Rs. 20 per executed order or 0.05% works in your favor to optimize profits at a minimal cost.

Alice Blue Margins Details

You can get a maximum margin of 5x with Alice Blue for intraday stock trading. 

With the peak margin suggested by SEBI applicable from September 01, 2021, all stockbrokers can allow a maximum of 5x margins.

Alice Blue Trading & Demat Related Charges 

You can open a free 2-in-1 demat cum trading account at Alice Blue.  

Alice Blue is one of the very few stockbrokers that do not charge any AMC fees on your demat account.

Depending on KYC verification, your demat cum trading account gets ready for trading within 24 hours. 

Alice Blue offers limited investment products that are suited to beginner traders. You can get started with intraday trading in –

• Stocks (Equities) 
• Derivatives (F&O)
• Currencies
• Commodities

And investing in – 

• Mutual Funds
• IPO
• Sovereign Gold Bonds/ Bonds

One good thing is that – they have a common account for NSE and MCX. You don’t have to pay extra money for a commodity trading account at NSE and MCX separately.

Alice Blue Demat & Trading Account Review 2025

Alice Blue Financial Services P Ltd. (Alice Blue) is a 15-year-old SEBI registered, Bengaluru-based discount stockbroker.  

SEBI Registration number – INZ000156038.

They initially, started commodity broking with MCX membership and later rolled into equities and the F&O segment. 

More than 5 lakh customers use Alice Blue platforms.

Alice Blue bags the Gem of India award in 2013, the Best Broking House- South from MCX 2018-19, and the top 3 contributors in equity derivatives – South Region, NSE award in 2020-21.

Alice Blue 2-in-1 Demat Account Opening Process

I have mentioned a step-by-step guide to open Alice Blue Demat & trading account.

Step 1 – Visit the Alice Blue Demat account opening page

Provide your mobile number, email ID, PAN, and date of birth to start the account opening process. 

Step 2 – Fill in the Bank account information and click validate details. 

Here you get an option to choose only the cash segment. For trading in F&O, currency, and commodity on MCX, you need to upload income proof. 

Step 3 – Provide your personal details related to sex, occupation, income, and trading experience.

Step 4 – Do an online e-KYC and send a digital signature and photograph.

Alice Blue Trading Platforms Review 2025

Alice Blue employs “ANT” (Analyze and Trade) software – built by TradeLab and supported by Omnesys NEST as a backend for its various trading platforms.

The platform allows real-time market data view and analysis of market movements and securities. Beginner traders will like the live streaming data and easy-to-follow option for placing orders and getting news feeds. 

ANT software allows –

• 20 Market depth 
• Option Chain 
• MTF Product
• Same-day CNC selling allowed for NON-POA Clients

#1. ANT Mobi 3.0 Trading App

4.1 rated on the Google Play Store and 4.0 on Apple App Store. ANT mobi allows a few tap order placements on NSE, BSE & MCX with multiple market watches. 

Advanced charts with 100+ indicators and drawing tools help analyze securities, to get better information on trade, market depth, and news.  

ANT Mobi Stock Trading app is supported by Android 5.0+ and iOS 12+ requiring less than 100MB of your mobile memory space.  

#2. ANT Web – Browser-Based Platform For Online Trading 

ANT Web is a browser-based online web window for easy trading platform access with no additional software download requirement. 

ANT Web trading platform is accessible on Windows, Mac, and Linux operating systems through any of the web browsers like Google Chrome, Firefox, Microsoft Edge, and Opera.   

You can use charting functions with 100+ technical indicators on 10 chart types. Chart types include candle charts, bar charts, and Heikin-Ashi charts. 

Alice Blue trading platforms are decent in performance but are a notch below fast-paced trading platforms like Kite from Zerodha.  

Other Alice Blue Useful Tools & Services 

#1. Alice Blue Pledging Without POA Service

With Alice Blue, you can pledge your shares, ETFs, mutual funds, and government securities online to get cash margins without the hassle of using the POA.

The cash margins received can be used in funding a trade opportunity in Equity intraday, Futures, and Options trading. 

Charges involved in pledging shares are – 

• Rs. 15 per scrip on every buy and sell order irrespective of the quantity of stocks pledged
• 24% p.a. Interest on the debit balance  

#2. Alice Blue Innovative Equity SIPs

With Alice Blue Equity SIP, you can systematically invest in a basket of equity, ETF, or both. The service allows you to select stocks/ETFs for your basket and schedule the buy order time at your convenience. 

The system automatically buys your selected stocks at the indicated time without you being required to remember. 

The Equity SIPs can be flexibly planned for daily, weekly, or monthly investment according to your strategy.   

#3. Alice Blue Trade Store 

Trade Store is a marketplace for tools & apps. You have access to paid products and services for enhanced trading on the Alice Blue trade store. 

The goal is to improve your trading accuracy & profits.

The products include –

• Small case – for investment in a themed portfolio
• Mutual funds – direct mutual funds investment
• Algo & Bot products – for hands-free trading
• 1LY Options – for options strategy & trading

The store offerings are suited for experienced traders who want to level up their trading and investment goals. 

#4. Alice Blue Trade School

Trade School is packed with hundreds of learning materials ( blogs, courses, expert video talks, and webinars) suited for beginner traders before you dip hands in day trading. 

The platform offers tons of helpful articles to explore more about intraday trading, technical indicators, patterns, and the stock market.

Trade School courses are priced from Rs. 1 (basic level) to Rs. 5,000 (expert level) and help you understand basics, algo trading, options, and fundamental & technical research training. 

Apart from that Alice Blue account gives you access to –

• Pivot points – showing stock price change levels
• WhatsApp reports – on companies, stocks, industries, and the economy
• RMS Live updates – on your trading position

#5. ANT Plus – Free APIs

The APIs (Application Programming Interface) connect online live data (stock market data) with the end-user. 

With APIs, you can build your own trading platform or can create your own customized algo trading strategy. 

Professional traders can use APIs to integrate their customized build trading platforms with MT4 or Amibroker websites for global currency trading. 

Alice Blue APIs offer free web socket data after account opening. You get access to live market data helpful to position & analyze your trades.

Why You May Prefer Alice Blue 

Alice Blue’s USP lies in –   

• Flat Rs. 20 brokerage charges for Intraday and F&O trades
• Rs. 0 charges on demat AMC
• Free-direct mutual fund investment
• Equity SIP trades
• Access to services and tools like – Trade Store, Pivot points, and Whatsapp reports

You also get a chance to participate in the Alice Blue referral program. The program allows you to earn 100% revenue sharing for the first 3 months and 60% later on the brokerage generated by your friend.

Things to Improve

Customer Support

Alice Blue has multi-lingual branch support and their physical presence is limited to 20 cities across India. But we have found some customers face issues with the quality of customer support. 

Alice Blue needs to ramp up customer support.  

Platform Issues

We also found reviews of trade getting frozen and platforms hanging at peak traffic loads with people complaining of not being able to exit positions.  

Some people also face difficulty with login issues, slower chart loading, and missing candle data on a certain security.

Alice Blue needs to upgrade its platform infrastructure.

Final Thoughts

Alice Blue offers a simple brokerage structure, 5x leverage, APIs, and tools with a decent trading platform.

Beginner traders will find Alice Blue flat Rs. 20 charges is the cheapest way to learn, practice, and get hands-on with intraday trading & F&O trading. 

On the other hand, high-value, high-volume traders can optimize costs and maximize trading profits. 

FAQs

Is Alice Blue Trusted?

Yes. Alice Blue is a SEBI-registered stockbroker. SEBI Registration number – INZ000156038. They have 15+ years of presence and are regulated by SEBI, NSE & BSE, and others for the financial services they offer.

Is Alice Blue or Zerodha Better?

Zerodha is the pioneer of the discount broking model in India. Zerodha has the largest customer base of over 1+ crore, a fast trading platform, and good customer support.

Definitely, Zerodha fares better on most of the parameters.

But Alice Blue has Rs. 0 AMC and innovative services like Equity SIP.

Who owns Alice Blue?

Alice Blue Financial Services is based out of Bengaluru and was founded by Mr. Sidhavelayutham Mohanamoorthy. He is also the present CEO of the company.

What are the benefits of Alice Blue?

The benefits of opening an Alice Blue demat & trading account are:

• Flat brokerage of Rs. 20 on all segments
• Rs. 0 Demat AMC charges
• Innovative Products & Services like – direct MF investment, Equity SIP, Smallcase, and 1LY Options trading.

What is the annual charge of Alice Blue?

With effect from 12th September 2024, Alice Blue has stopped charging AMC on demat accounts.

The annual charge is Rs. 0 if you open an account with them.

About Pardeep Goyal

I talk about saving & investing money. You would love my articles related to Credit Cards, Travel, Shopping, Tax Saving. I share transparently how I am making passive income from multiple sources online.