We are in the middle of video blogging culture and starting a YouTube channel is easy, fun and interactive with the potential to earn millions.
YouTube is the second most preferred channel after Facebook for businesses to share video content.
Internet is flooded with information and tips related to how to start a YouTube channel and how to make money from Youtube. Let us be practical, it isn’t that much as it is portrayed. However, you should be very clear about popular myths like.
Let’s see a few myth and actual facts before moving to our step by step guide on creating youtube channel.
MYTH – Starting a channel is technical and requires expertise.
FACT – You just require a google account, video recording tools like a camera or even your smartphone. You can start recording and uploading videos on the go. That part is pretty easy.
MYTH – It is easy to find subscribers
FACT – Finding a few new subscribers may be easy but keeping them engaged and growing subscribers base is very difficult.
MYTH – Easy to make money
FACT – Here comes the action, it is hard to monetize the channel. With a recent YouTube monetization policy it is even harder to earn unless you have a year’s record of engaged audiences. We will discuss ways to earn through YouTube at the end of the article.
The good news is if you can produce quality content then you can earn good money. Many successful channels and YouTubers are making millions of dollars. Top five YouTubers, as per Forbes and their 2018, earnings are as under
- Ryan Toys Review – $22 million
- Jake Paul – $21.5 million
- Dude Perfect – $20 million
- DanTDM – $18.5 million
- Jeffree Star – $18 million
Guess what is common in all of them?
Great content – All of them publish great content.
The various types of content on successful channels pertains to
- Tech review or gadgets review
- Channels on motivation and inspiring stories
- Entertainments like music, comedy and gaming dedicated channels
- Channels showcasing various skills like 5-minutes craft.
This is the reason why one should focus on content creation while starting a YouTube channel. When I started Cashoverflow channel I too didn’t know a lot about video content marketing.
Frankly, I started by sitting static in front of the camera and delivering the content.
I tried content creation with a mobile camera, used professional DSLR and even tried creating videos with a laptop camera.
In the initial phase, you should not worry about getting subscribers or earning money, but enjoy being in front of the camera.
You should pay special attention to your content delivery using various combinations of background, locations, lighting, posture, movements, even speech delivery speed and tone.
The best you can do is to ask for feedback from your existing blog visitors and subscribers and keep on improvising it.
The more you get comfortable creating content, the more engaging it will be. In the long run, you will have your own fan base and subscribers.
There are three phases to get the success with YouTube
#1. Great Content
#2. Initial User Base Who are engaged with Content
#3. Growth of the Channel
The first two phases are very important. You can’t skip or fake the first two stages and expect to move to the third stage. Because you will not be able to engage users with irrelevant content.
How to Start a YouTube Channel for Beginners in 2020
You can create youtube channel by following these easy steps
Step #1. Creating YouTube Login
You will require a google account for creating a YouTube channel. If you do not have a Google account then create one at Google.com.
If you already have a Google account, you can directly go to YouTube and click “sign-in” on the top right corner of the webpage.
Login using Google account that you would like to be associated with. On signing up you will get the following page.
Step #2. Creating YouTube Channel
Click on “Your Channel” from the dropdown (as shown in the red box above) to create a channel. The following page will open up. Click on “Create Channel”.
Step #3. Create Studio
After channel creation, you have to create a studio. The ‘Create Studio is in the dropdown from the sign-in menu as shown here;
Click on create studio for starting channel.
Step #4. Upload Video
The YouTube channel is now ready and you can start uploading your best videos.
How Many Views and Subscribers You Need to Make Money From Youtube in 2020
YouTube has changed the monetization policy by putting the following clause.
- Channels to have minimum 1000 subscribers
- The minimum time watched in last 1 year should be 4000 hours
That means YouTube also expects your 1000 subscribers to watch 4 hours of your videos on an average to complete 4000 hours. That won’t be possible if they are not deeply engaged with your content.
The idea is to create quality content so that you could engage with the user base. Users want something contextually correlated with their needs, so if your content doesn’t meet the need then the user will get disengaged. You have to match with the intent and purpose of the user.
The users would dis-engage with your YouTube channel if videos deviate too much from the core identity of your channel. Great content does not mean production quality, primarily great content means highly educative relevant content on niche topics.
Tips for Starting a YouTube Channel
#1. Make Videos What You Like the Most
Because this helps you in creating a quality content and keep the subscribers engaged.
#2. Primary Focus Should be on the Content Quality, Rather Than Video Production Quality
Because quality content will pull and engage users on the channel. If the content is relevant then users will revisit your channel again and again.
#3. Start With Simple Editing Software
You are still at the learning stage, so start small. There are free video editors like Filmora (both free & paid), iMovie, Windows Movie Maker and YouTube Video Editor, which you can use to create a quality video.
#4. Invest in the Essential Tools
Essential tools like Camera, Wireless Microphone, Tripod, Lighting and Video Editing Software help you create good quality videos.
#5. Consistency Matters the Most, Hence Post Videos Regularly
Consistency keeps the audience engaged and loyal. The users come frequently to your channel looking for relevant content. Users could share your video on their social networks if they find value.
#6. Engage With Your Audience & Get Feedback
Constructive feedback helps in building channels’ credibility through mature engagement. Most importantly, this will help you in building a long-term relationship with subscribers.
How to Promote YouTube Channel in the Initial Days
#1. Post Videos on Your Blog
You can insert the videos in the relevant articles on your blog. This will help you to promote your videos in the starting stage of your youtube channel. You will get views and subscribers on your youtube channel through your blog post.
Videos in the blog article will also increase the session time, which would help in your blog SEO.
#2. Share Videos With Your Email List
If you already have an email list, then you can keep sharing your videos with your audience through emails.
Email marketing is an easy and effective way to increase the subscriber base in the early stage if you already have a strong email list.
#3. Share Links With Friends
Your friends on social media platforms could be a great asset in the promotion. You can request them personally to push the video in their own network to drive traffic.
Even this tactic would work if your content is engaging and high quality.
#4. Optimizing YouTube Channel for SEO
Optimizing for SEO helps in channel discovery as your videos start coming in organic search. There are several tools you can use to optimize for SEO purpose;
- Tubebuddy – This is a browser extension for YouTube, Tubebuddy video SEO can help with keyword rank tracker, search rankings and explorer, tags and even video A/B testing. All are very helpful in rankings boost and thereby promotion of the channel.
- Vidiq – help you leverage tools and strategy to master video marketing initiatives and grow a loyal audience of consumers. This can be done through Vidiq’s creator solutions and brand solutions.
Things required to optimise are
- Tags – descriptive tags added to video will help people find your content easily.
- Title – is an important piece of metadata that summarizes the entire video. Well-written titles improve rankings and click through rates.
- Description – helps in understanding the context and the content of the video. Well optimized descriptions can lead to higher rankings and helping viewers understand and find your videos more easily.
The length of the video matters a lot because YouTube gives weightage to watch-time over the number of views. While starting, do not worry too much and just focus on creating the best possible video so that it could drive engagement.
Initially, YouTube allows 15 minutes of video uploads. Once the account gets verification you could get a video space of up to 20GB.
How to Start a YouTube Channel & Make Money
There are many ways to make money from youtube. Even you can discover your own new ways to monetize your youtube channel once you have built a audience.
But do not jump in the money-making race, instantly. Remember, the initial three phases are important. Start thinking of monetizing only when you have enough quality content and an engaging subscriber base.
Apply for YouTube Adsense when you have 1000 subscribers and 4000 hours of watch time.
Once you link Google Adsense to your YouTube account, you can get paid when someone clicks on an ad or watches your videos for at least 30 seconds.
But I do not consider adding ads on the channel as profitable because 1000 clicks will earn $10 to $15 commission. The amount will vary depending on the people and the geography from where they are clicking and what action they are taking.
This way making a decent profit would require millions of subscribers which can be a challenging task in the early days.
The other effective way you can try out is affiliate marketing. You can insert affiliate links of various partners, especially Amazon, in your videos where you are reviewing the product. The best way is to leave the link at the bottom of the video.
If you have a large subscriber base then you can target reviewing new companies and their products. This way you can help the new company increase visibility and can even charge a percentage of 10% to 20% of the sales happening through your channel.
You can watch in detail – Ways to earn money through YouTube
I have explained every bit of information that you need to start your youtube channel today.
Now it’s your turn to take action first with starting a youtube channel and then posting regular videos on your youtube channel.
Give at least 1 year to see the amazing results.