100 Best Online Business Ideas in India 2023 (without investment)

I was afraid of sharing my ideas when I started my online business in 2015 but now I have too many online business ideas but too less time to implement all of them.

I am sharing all my research with you today that would help you to start your online business in India.

I wish that some of my online business ideas become useful for you and you can also start a new journey of your online business with almost without investment.

What is the meaning of No Investment online business?

I paid very high fees for 15 years to the school so that I can become a doctor or engineer.

Then paid coaching fees to crack engineering.. and another 5,00,000 rupees to complete my computer engineering in 2006.

All that is an investment to get a job in an IT company, right?

20 years of my time investment and more than 20 Lakh money investment from dad…

… to get a job that was paying Rs. 18,000 when I started in 2006.

But I realised that IT job is frustrating & boring.

I wanted to do business… and I invested all my savings in my first startup.

Read my story what I learned after losing Rs. 15,00,000 in my first startup.

For me.. 15 Lakh was all my life’s savings. A huge investment.

And then I started my blog CashOverflow with less than Rs. 10,000 investment. All it needed a domain name, hosting and a good theme.

Max Investment to start a website or blog is

  • Domain Name $10
  • One year hosting $50
  • SEO optimised theme $30
  • A few courses to start $50

Total = $140

That’s less than what we would have paid for a 6-week coaching.. or tuition of a subject in college.

Agree or not?

That’s almost no investment in comparison to 15 Lakhs that I lost in my first startup.

You don’t have to hire a designer or programmer to have a beautiful website. Everything can be done very easily even if you don’t have any technical knowledge. Even you can start working from your home on these 100 online business ideas in India.

How to Start an Online Business in India 2023

I am passionate about saving money using credit cards, travel luxury under budget and writing content. I started a personal finance blog to help people in selecting the best credit card in India and helping people starting stock trading in India.

I make profits by collaborating with banks and financial companies whenever someone buys insurance, loan, credit card or any banking product from my partner banks.

The first thing is finding what you are passionate about.. and the second thing is finding a sweet spot where you can help your readers in achieving their goals.

Their goals could be living healthy, losing weight, travelling, cooking or learning music.

Google and Facebook dominate most of the traffic on the websites. You can get readers on your website or blog from Google SEO (search engine optimisation) or Social Media.

If you don’t have time to read all, click on the industry name to read specific ideas. 

Industries, dominating Facebook 

  1. Bollywood & Entertainment (Fun and Gossip)
  2. Cricket
  3. Politics
  4. Startups and Marketing
  5. Media (News and Trends)

Industries, dominating Google 

  1. Tech
  2. Shopping
  3. Finance
  4. Health
  5. Education

Industries, dominating Facebook & Google

  1. Jobs
  2. Fashion
  3. Childcare and Parenting
  4. Food
  5. Travel

I have created 100 online business ideas in India that require almost zero investment under these industries.

You can create your own ideas by taking hints from what I share. I create better ideas when I work on my passion (finance, travel and marketing). Focusing on your interest is more important than chasing money.

100 Best Online Business Ideas in India 2023

Bollywood and Entertainment (Celebrities, Fun and Gossip)


If you are the guy who is known as an entertainment material in your friends’ group, then don’t waste your talent.

Get into the fun and gossip industry.

Don’t be afraid. Once you start, you will learn the next steps automatically.

Idea #1. Comedy Club

Comedy videos become viral very easily. There are a couple of standup comedians like Kapil Sharma and Amit Tandon who have become a celebrity now. The young talent is waiting for their turn. There are thousands of comedians who are looking out for a channel to show their talent. You can help them by building a comedy club online.

Idea #2. Funny Videos Library

Funny videos of kids, puppies and cats are all over the youtube and facebook. Can you make a library where people like me can pick the right video for their content marketing?

You can make money by selling the licence to startups for using the video. The person who is the creator of the original video can earn money as commission.

Idea #3. Online Dance Classes

You don’t need an innovative idea to become successful, all you need is a viable idea that can solve someone’s problem.

If you are a dancer and you have interest in teaching people online then start online dance classes. You don’t have to be an expert, just be better than your students who want to learn the basics of dance.

Can you make 9 short videos so that I can learn simple dance steps for the upcoming family function? Sometimes people don’t find the reliable sources that could provide them a systematic system for that simple thing.

Idea #4. Online Reality Show

Reality shows are damn popular on TV, then why can’t there be a reality show version online? All industries are getting democratized by internet and that means individuals and organizations are losing control over the industry. Anyone like you and me can become the owner of an online TV show and complete with the branded channels like StarTV.

Star TV and Amazon are already competing head to head for online TV viewer’s market share through their apps. There is a lot of scope if you can build an audience for reality shows online.

Idea #5. Music Lovers Group

If you don’t have capacity to make a product, at least, you can make a group of music lovers online.

Caution: Don’t try to make a generic group of music. It must be a micro niche that you are passionate about. Like a group of Honey Singh Music Lovers, or Classical Indian Music, or Kishor Kumar Lovers..

Facebook must be the first place to begin with if you are going to make an Indian audience centric business. You must also have a website + discussion forum. At a later stage, go for moving to a mobile app.

Idea #6. Music School

No brainer! If you have a passion to teach music, start an online school for music. You can start with a free youtube video channel and earn money. Upload a couple of videos to help people in learning music.

I search on youtube whenever I have to learn basics of anything. And, if I like the person, I try to find his/her online presence to learn more in detail. You can make a good business out of a music school if you deliver high quality lessons to your audience.

Idea #7. Party Organizer

There are many ways to look at this idea. You may become a party organizer for parties like a kid’s birthday party (all of the parents are your audience, more than 50 crore people). Or you may become an organizer for the youth parties.

Important Note: Don’t try to become everything for everyone at the same time. Most of the people don’t get it. Any experienced entrepreneur will advise you to focus on one group in the initial days rather than building something for the whole industry.

Idea #8. Viral Video Maker at Low Cost

I would be your first customer if you can help me in creating viral videos at a low cost. You must start making videos yourself in the initial days and later on hire good video makers.

Video demand is increasing every day. All the startups will have to create a lot of videos in the next few years. Videos are the easiest way to get viral in a short span of time. Most of the people don’t have the knowledge of video making.

Can you come up with a fixed price video startup?

500 rupees for a 60 seconds video if the client gives the concept (storyboarding), images and text. You just have to execute. 2000 rupees for 60 seconds video if you do everything yourself. Deliver the video in 24 hours with the promise of 2 revisions in next 24 hours.

If you are able to execute the idea well, you can become viral with thousands of projects in your hand. Don’t compromise on the quality and keep increasing the prices. People pay higher price for the good quality work.

Lack of confidence? That’s the reason of failure for most of the people. They accept failure even before starting. Success comes to those who don’t accept failure even after the actual failure.

Do you know that we lost 15,00,000 rupees in my first startup? I decided to work even harder to get the success.

Business model

There could be many business models in the entertainment industry. Depending upon your aspirations and risk taking capacity, you can make a nice money from advertisements (pay per click and pay per view), selling services and affiliate products.

In the long run, your business model would be a partnership with big brands, celebrities, production houses and TV channels.

Money Potential

A single guy can make about 50,000 to 100,000 rupees with a dedicated effort of one year. A team of 3-4 people can make more than 500,000 rupees in less than one year if they execute the projects with perfection.

Your revenue can be multi crore per year if you become an influencer of entertainment industry (like TVF).

Cricket Related Online Business Ideas in India

I have not picked sports as the category, because Indians are not sports lovers, we are the cricket lovers. Cricket remains in the air throughout the year.


When you are starting something for a business purpose, you must start in a business where you can get customers throughout the year. I have a very limited knowledge about Cricket because I belong to that 1% of Indians who don’t watch or discuss cricket. No, I am not an anti-national ;-).

Idea #9 Fan club of a particular cricketer

Cricket works very well just like the entertainment industry. You pick your favorite player and make a fan club about him. Read the details of businesses to get more inspiration.

Idea #10 Regional Sports Club 

India is a country, but we have so many cultures within this one country. I have travelled many states last month when we were on our road trip from Chandigarh to Karnataka. Each state looks like a separate country. We should rename India as “United States of Bharat”.

IPL is based on the same concept, where each region has one team. Take the idea forward, make a sports club online for your own region’s cricket. Yes, there is a business model if you can execute.

Idea #11 News and Trends

The name explains it all. Pick the latest cricket news, curate interesting facts around the news and become the next cricket news channel. You will get thousands of readers from Facebook (without spending any money on marketing).

Idea #12 Facts and Surprise

Slightly different from the ordinary news, go for some interesting facts about the players, their life and the game as well. Your content can go really viral if you will execute it well. If you are really passionate about cricket, then the ideas would come naturally to you.

Business model

The easiest way to make money is through Google Adsense and Facebook Instant Articles. In the cricket season, you could make a lot of money through the Ads.

In the long run, you can sell cricket equipment on your website. Partnerships with sports brand can make you a real businessman in the industry. All you need is a regular flow of cricket fans on your website.

Money Potential

Revenue from Ads would remain similar as in the entertainment industry. A single person can execute the whole project with a dedicated effort of one year. You can make your living comfortable by earning a handsome amount.

If you are able to turn out the business as a huge success, you can make several crores out of it per year.

Politics Based Online Business Ideas

Elections happen every year in some states of India. Politics domain has been always remained hot. A great opportunity if you love debating on Indian politics.

Indian audience spends a lot of time on Facebook and Twitter for political discussions. BJP and AAP supporters keep rocking the internet everyday.

How the current game is being played!

  • People become supporter or anti of a particular party
  • They start writing good things about one and bad things about the other
  • There is hardly any way to find the right or wrong message
  • The news and media become so biased
  • Internet is becoming a place of noise and nonsense

What you can do?

You can join the madness and create a yet another Facebook page to defame one political party and give benefit to your favorite party.

Or, you can become the legitimate source of a well-researched news and information. You can write your own opinion about the political facts. Go and read a lot of stuff about the history and political movements happened in the past.

You can win the hearts of Indian audience without being biased to any party.

Important Note: Be prepared to face the heat from political parties if you share any fake news or try to manipulate facts. Run your business with your own responsibility. I am just sharing an idea. Take your own risk while executing.

I don’t understand political domain very well, but still, I have some ideas that can be implemented to improve the political scenario in India.

Idea #13 Keeping the record of government achievements

Political parties make many promises during the elections and later no one tracks the progress. You can build a platform to influence the government to fulfil its promises. You can keep the track of promises, get latest information on the progress and keep the readers updates.

Idea #14 Curating the news

There are different types of media and everyone puts the news in a different way. You can curate the news from different channels. The reader might be happy while looking at the opinion of all the channels and political parties at a single place.

Idea #15 App (Mobile or Web) to check fake news

Too much information is available on the Internet. Fake news becomes a big problem for everyone. Can you come up with a system to validate if the news is genuine or fake?

Business model

Since the industry is highly volatile and viral, you will get a lot of traffic from social media. Invest 80% of the time in building your Facebook page if you want to get success. The easiest way would be to earn money through display Ads. At a certain point you will become an influencer and you can get partnerships with corporates and NGOs to sell the targeted products and services to your audience.

Money Potential

You can make $100 per 100,000 page views if you show Ads on your page. Even a single guy can handle such a business and make around 60,000 to 80,000 rupees within one year of dedicated effort. One million monthly traffic is not difficult. At later stage, there is no limit on how much you will earn.

There could be some more ideas to build a better environment around politics, which has been considered as dirty till date. Please share your ideas and I will include them in the list.

If you invest in stocks, then you can check my favorite Demat service provider, Upstox review, and Zerodha review.

Childcare and Parenting Based Online Business

I was reluctant to add this topic.

Unlike other topics, childcare and parenting must be handled with utmost responsibility and love. You cannot create content for the sake of getting it viral. Remember, one wrong advice can have a negative impact on the health of the mother or the baby.

If you are a parent and you wish to share your parenting advice with others, you can start something on Facebook.

Most of the mothers can find an opportunity to work on Facebook.

Last year, I had a similar discussion with my wife Neha when she was confused about her career. She had a good sense of designs (without any designer qualification). She enjoyed sharing her parenting experience with her friends.

I randomly asked her to start a website and a Facebook page in order to share whatever she learned as a mother. She started her Facebook page BeingHappyMom in July 2016 and grew to 1,00,000 likes in January 2017 without any paid marketing.


Being Happy Mom Facebook fan base is growing 5000 per week without any paid advertisement.

All the work and growth is organic. The page is highly engaged. On an average, her posts receive 500 shares.

If you genuinely want to help the parenting community, then I have a couple of ideas for you.

Idea #16 Care during pregnancy

Pregnant women need a lot of care during pregnancy. There could be some complicated cases where special care is required (including the food, exercise and other daily activities). Thousands of women are looking out for help in pre-pregnancy and post-pregnancy stage.

Idea #17 Care of the new born baby

A mother forgets about herself once the baby comes in her hands. Her entire focus shifts to the new born baby. There is an equal opportunity to do a great work by helping mothers in the critical stage. Start with one segment of parenting where you have most of the interest, make some business and expand the scope of your business.

Idea #18 Home remedies for children

I loved this idea because I am a believer of using home remedies for the common diseases. We don’t use or recommend chemical based treatment unless it becomes the only option. We even observed that our immune system became stronger since we denied the unnecessary use of medicines.

Caution: Do a good research before writing any home remedy. Try it with your own baby before recommending to others.

Idea #19 Breastfeeding help

We (including Neha) have seen some facebook groups where mothers discuss issues related to breastfeeding only. I loved the idea of staying in a niche within an industry. If you (as a mother) experienced issues with breastfeeding, you can come up with a support as a group for the other mothers.

Idea #20 Help to come out of postnatal Depression

This is another niche to be explored within parenting domain. There could be many different ways to start your venture to help mothers come out of postnatal depression. Some mothers face the issue severely while some comes out of the depression phase easily. But, almost every mother faces mood swings after pregnancy.

Idea #21 Help mothers to find part time work

Pregnancy and motherhood are the most beautiful phases of one’s life. In my personal opinion, no mother should work during this phase and rather enjoy her life with her baby and family. After few years, when the child starts going to school, a women feels a need to express herself through work. There might be a monetary need but most of the time it’s the need to feel the inner completeness and self-satisfaction.

Some startups are already helping women in getting job and starting ventures. The market is too big that you can be the next successful venture.

Idea #22 Online TV on childcare, games and activities

The idea revolves around the consumption of video content. Last year one of our videos had gone viral and has been viewed by more than 4 million people. That’s the power of videos. Just one viral video can make you popular in your industry. There is so much requirement for the quality content in childcare and activities.

Business model

Some companies in parenting domain got funded last year. Their business model is simple, get the parents in their app, show them engaging content, and make money from partnerships with the baby care brands and hospitals. You can decide to sell the baby products on your own website.

If you don’t want to raise money from VCs for your venture, stay bootstrapped like me. Build a great content and make money from advertisements and affiliate marketing.

Money Potential

Don’t depend on money from advertisements. Search for partnerships and affiliates and once you have more than 10,000 monthly traffic on your website, you can start earning 5,000 to 10,000 rupees as you grow your traffic. If you find the right partners for your business, you can make more than 100,000 rupees just by sending a few leads to hospitals or you can charge 25,000 rupees for reviewing a newly launched product of big brands like Johnson & Johnson, Dove or Himalayas. All this depends on your own hustle and the quality of traffic that you have on your website.

Startups and Marketing Ideas in India

It’s my favorite domain. I love talking about startups and content marketing. I am planning to write a lot of stuff on running businesses with low investment while getting high returns. Content marketing is the core of the success of my online business.

There are a few so-called startup experts who try to cheat young startup entrepreneurs. Be careful when you take advice from anyone. Check the background of that person, what he had done in the past and what is his core competency.

If you have experience in startup or marketing, then you can find a lot of ideas for new businesses.

Idea #23 Passive Income Ideas and Execution (I am going to work on this topic)

I have gone through the phase of starting one product startup from the scratch, then joining a funded startup as the marketing co-founder, working on many freelance writing and marketing projects and last year I even resigned from a job where I was heading the content marketing. My online business is my biggest source of income without my active participation.

I have a lot of ideas in my mind and I know how to execute them well. But, I execute only a few ideas and share the rest of them with you, so that you can also live on a passive income source.

If you know how to teach people in building passive sources of income then please join the mission of making people self dependent (and financially independent).

Idea #24 Teach How to Sell

The next big issue is ‘selling the products’ in the startup. If you have a good experience in sales, help other startups. Don’t be afraid of sharing your knowledge with others. I know how we struggled for a single sale in our first startup where we were selling ERP to schools.

I learned sales process by failing at it multiple times. Some of the books and blog articles helped me. I am grateful to those people who helped me.

Well, do you sense a business opportunity here?

Idea #25 Design for Startups

If you look closely at the startups, you will find one startup idea every day. I am suggesting you to become a startup for startups. Finding a great design for website and app is the third biggest challenge for startups. Can you provide high quality design (designers) to startups at an affordable cost?

Idea #26 Hiring and Firing

We could save a lot of money by avoiding hiring of a bad guy (who ran away after two months with our laptop). We caught him eventually but we wasted so much time in the chase. He was a designer. He was a bad hire. We should have fired him after first month only. But, it was our bad and it was proved that delayed firing is more dangerous than a bad hiring.

Rule of running a successful startup – “Hire slow but fire fast when you are in doubt”.

If you know how to find the right candidates for a startup, you can help a lot of startups, who are losing a lot of value because of bad hiring process. You can come up with your own innovative ideas to select the right candidates for the right job position.

Idea #27 Content Marketing At Zero Cost (Organic)

That’s what I do at my startup. I do marketing without spending a single paisa on paid marketing. If you know content marketing, you can help many startups, which are looking out for the growth organically.

A lot of people ask me to work on their startup marketing but I have to say NO to them because I do not have that much time. There is a lot of demand for good content marketing guys in the market. You can be the next successful guy if you want to build your career in content marketing.

Idea #28 Digital Marketing (Paid+Free)

Many people consider digital marketing and content marketing as same. Digital marketing is more about driving traffic to your website and app through paid mediums like Google Ads and Facebook Ads. Content marketing is more about organic growth with the help of articles, videos and graphics (fueled with compelling stories).

If I can bring one lead at a cost of 100 rupees, a digital marketing expert can bring one lead at 50 rupees. Digital marketing is all about understanding the data and optimizing the cost. If you understand Facebook or Google then you can optimize the Ads to optimize ROI. I can also create Ads on Facebook but I just know the basics.

Learn the basics, try some digital marketing for yourself and you can become a digital marketing agency. My friend Deepak teaches digital marketing free of cost.

Business Model

You can get most of your initial audience from the Facebook. Your content can go viral if you create a high value content for startups. There are already so many groups dedicated to startups, marketing, blogging and seo. Once you have an audience, you can start selling your services to startups. Affiliate and display Ad marketing will always remain an option for you.

Money Potential

Depending upon your skills, you can charge 20,000 to 50,000 rupees to sell your services. There are so many technical products that you can promote to make affiliate income from $10 to $100 per conversion. If you make 10 conversions of $100 per product, you can reach to 65,000 rupees per month income. This is very much doable if you put your brain and heart at work.

Media (News and Trends) Based Online Businesses in India

You can get multiple online business ideas if you look at any news portal. Let’s see what you can get from NDTV news website.


You can make a niche media website for business, movies, cricket, food, tech, auto, apps, art, wedding and elections.

You can become a media outlet in any domain in which you have interest.

Idea #29 Bollywood News

There might be many channels that share the bollywood news but the market is not saturated. You can still write movie reviews and find interesting stories of celebrities that people want to read. Your success depends on your promotion capabilities.

Idea #30 Startup News

You don’t have to compete with yourstory or inc42. There is enough room in the startup ecosystem to find stories from many different angles. You can take interviews of startup founders in a particular area and celebrate the whole month on that topic. For example, write stories on funding in February, matching co-founders in March, acquisition in April.. and so on. If you have a mind of an entrepreneur, you can be innovative at each step of your career.

Idea #31 Tech News

If you are a passionate tech lover and spend many hours reading about latest trends in technology then why not start an online business in the same niche. I already gave you the source for generating as many ideas as you wish.

You can go deeper into the software development technology, tools or design tech. There are infinite opportunities if you keep your eyes open.

Idea #32 Gadget Trends

Tech and gadgets are in the similar domain. You may include both on your portal or start with your niche products. If I would have to start, I would pick just one product or a range of products from a company. You can go for the expanded scope at a later stage.

You can make an exclusive news portal on Apple products only. Make sure to keep the quality so high that you become the first source of contact if I need any information about iPhone, iPad or Macbooks.

Idea #33 Fashion Trends ( Focus on a few celebrities)

A great opportunity for all the young ladies who are fascinated by the latest trends in the fashion market. When we say fashion, the first impression that comes to our mind is the western fashion.

You can get the same success even if you are interested in Indian fashion trends. Saree and Kurtas are the all time favorites of Indian women. Help them choosing online what’s trending in the market.

Idea #34 Stock Market and Business News

Once it used to be my favorite domain but there was so much noise in it that I stopped reading stock and business news. I do not trust the so-called market gurus who advise anything for their own benefit. There are a very few people who write about the important and useful information for investors.

Here comes an opportunity for you. If you are really interested in stocks or business, then become a trusted source of information. You can make a good business only after doing a remarkable work in any field.

Do not pick my ideas to add more noise on the Internet.

Special Note: Many people underestimate themselves and are afraid of taking the first step. Here, please don’t be like me, my older version as 10 years ago. I thought about starting my business in 2007 and took the actual step in 2013. You, yourself can guess what I missed out. I wasted 6 years just in thinking

It’s better to fail after trying something than feeling safe without taking any action.

Business Model

The best way to make money from news portal is by the Display Ads. But, if you are making something in very niche segment (like Apple products) then you can make a great income from affiliate marketing. You can promote paid apps from apple store as well as sell apple products through Amazon and Flipkart.

Money Potential

Depending upon the audience profile and niche, you can start making income after hitting 10,000 monthly traffic on your website. If you can make a consistent traffic then you can make 50,000 to 100,000 per month within one year.

Why would you fail at Facebook marketing?

If you are building a tech product or you belong to some boring profession like accounting or legal services, then most likely you will fail on facebook marketing.

Why so?

Because people spend time on Facebook to enjoy, watch videos, share photos and read masala articles.

No one wants to buy your stuff. Don’t burn your time and money on Facebook if your audience is not active on social media.

Online Business Ideas to Get Traffic from Google in India

There are certain categories where Facebook fails but Google rocks. In few categories, both facebook and Google works, like Fashion, Deals, Health, Food and Travel. I have not listed these under Facebook because Google dominates them in traffic. You also get high quality readers from Google in those categories. Once start getting regular traffic, there are many ways to earn money from Google.

Best Tech Based Online Business Ideas in 2023

Software engineers can easily start an online business in tech industry. If you are running short of ideas then just look at Stack Overflow community.


If you are a techie, you must have come across stackoverflow posts when searching for your tech queries.

You can pick topics like

  • 3D printing,
  • Android,
  • Arduino and many more.

No, you don’t have to compete with the StackOverflow community rather focus on your niche. You can do much better job than StackOverflow if you create awesome content in one single area.

People used to search google for restaurants but then Zomato picked up the niche and dominated the restaurant discovery.

Can you become Zomato of your tech industry? You will still get 90% of traffic from google. Zomato gets more than 75% traffic from google search engine.


It is difficult for me to write all the ideas in detail. I will give you a single line hint and you can refine ideas based on your interests and capabilities.

Idea #35 Tech Startup

There can be more than 100 ideas within the tech startup domain. Think, what you can do the best.

Idea #36 Mobile App

If you have a little experience in mobile development, just move forward with the implementation of your idea. You will get more opportunities to grow even if your app failed in making money for you.

Idea #37 Online Community

Communities will always remain the source of trusted information from the real users. Reddit, StackOverflow and Zomato are the communities of passionate people who want to help each other. You can come up with a new community in your niche.

Idea #38 Tech Blog

I am not giving you the ideas of tech blogs in this article as my purpose is to show you the potential of writing a blog on any technology. If you have something in your mind, do your keyword research and start a blog.

Shopping Based Business Ideas in India

There was no opportunity in e-commerce few years back. But, now Indians are very comfortable in buying everything online. Here is the list of best shopping websites in India to buy electronics, books, furniture, clothes and groceries.

I am not sure if Flipkart or Snapdeal would be able to make profit or not, but I am sure that you can make a lot of money in e-commerce.

See, more than 10,000 people search for buying mobile phones in india.

best mobile phone keyword search volume

You don’t have to compete against them in the same segment. In fact, you don’t have to start your own e-commerce portal. My suggestion is to take advantage of the existing players who have already built a platform for shopping online.

Idea #39 Sell at online marketplaces

You can sell anything and everything online with the help of market places like Flipkart, Amazon, Snapdeal, and Paytm. You can start with the small quantity of a product from the market and label it with your brand in order to resale. Find easy to ship things like sunglasses, clothes, stationery and fashion material.

Pick only good material stuff otherwise you will lose your brand even before its establishment. Once you learn how to sell and make some money (even without profit) you can negotiate with the factory to get a much lower cost material and can make higher margin on bigger sales orders.

Idea #40 Start a deal/coupon/discount selling company

Deals and coupons are the primary motivation for Indian consumers to buy online. However, there are so many players in the market who are selling online deals and coupons, you can still make a good money if you know how to reach out to the right audience that is searching for deals and coupons.

Idea #41 Start shopping affiliate blog

You have to learn about starting an affiliate website and making money out of it. There is a lot of material available online if you really want to learn and grow. I can also write some articles on affiliate marketing. You can find some hints in many sections of this article as well.

Fashion and Beauty Based Online Business Ideas in India

You know women spend a lot of money on fashion and beauty products. There is no doubt that they become fashion expert naturally as they use the products.

If you love fashion, then why not start an online business.

See how many people are searching for simple term like “beauty tips for glowing skin” – 1900 searches every month and 2900 searches if you can write in Hindi.

keyword research for beauty blog

Similarly you can find tons of keywords that people keep on searching online related to fashion. Some ideas for you to move forward.

  • indo western dress for girls
  • how to wear palazzo pants with kurta
  • how to wear shawl

Top fashion bloggers Urmi Daga and Hemal Ved started WhatWearHow. These two friends started their blog in 2010 and created excellent content for their viewers. Brands have gone onto create videos with them in order to promote through their channel.

Online Business Ideas for Fashion and Beauty

Idea #42 Beauty tips

Idea #43 Skincare tips

Idea #44 Fashion product reviews

Idea #45 Ideas for indo-western dresses

Idea #46 Shopping places for fashion products

I am not a fashion expert, but I can suggest you some tips based on my research. You can come up with a better idea if you are passionate about fashion.

Blogging tips for success in fashion and beauty

  • Know your audience and dress accordingly.
  • Give fashion and styling tips.
  • Fashion is all about glamour, so make sure your images are absolutely fantastic.
  • Dull images are a complete put off.
  • Maintain a healthy instagram channel/account.
  • Give honest reviews about products, sizes and styling.

If you have a good number of followers on instagram, companies would give you free clothes and money just to tag your handle on their post. The money would depend directly on your instagram following.

Best Finance Related Online Business in India

I started my blog cash overflow to share my personal experiences in finance and money management. In a short period of time (14 months), my blog started receiving around 10,000 visitors each month.

I was writing about wealth management, investments and savings, but realized that online business is the best way to find financial freedom.

Then I started to write about generating passive income because I feel that it is the better way of making money than investments.

Should I share the tips for finance? It’s my own domain of writing. You may become my competitor if you know more than me on the topic of finance.

Should I be afraid of the competition or tell you how to build a strong personal finance online business?

Ok, I am not afraid of new competition.

  1. Because one day I will lose the traffic anyway.
  2. Nothing is permanent and we should not be so possessive about our assets.
  3. I got the traffic because of my hard work. You will get traffic with your hard work.
  4. You will be my friend if I help you. Friends are more important in life than money and traffic on website.

If you are an expert in the field of finance, then the Internet is full of opportunities for you.

Idea #47 Sell Financial Products

You can sell Insurance, Mutual Funds, Home Loans online like an offline agent. Banks are ready to share commission with you if you send them leads.

As the number of options to choose from is very high, the consumers get confused that which product they should buy and from where to buy it.

Can you help people in finding the best health insurance, life insurance, auto insurance, best demat & trading account, investment options, credit cards, mutual funds, best personal loan, education loan, car loan and home loan?

You can create a product comparison website, which could help

users in selecting the product that best suits their needs. After you have helped the user in selecting the product – you can even sell that financial product to your users online.

Money Potential

money potential from finance blog

PolicyBazaar, Coverfox and BankBazaar are running on this business model.

Idea #48 Start Income Tax Return Filing Website

Very few people understand how Income Tax is levied in India. And, even if they understand – they don’t have the confidence to file their Income Tax Return (ITR) themselves.

90% of the people in India don’t know to file Income Tax Return themselves and rather prefer to get it filed through someone else.

Now, here is the opportunity.

Income Tax Return filing is mandatory for everyone even if your income is not under income tax slab. You can help people in filing income tax online. You can charge a small fee from the client for filing his Income Tax Return.

Income Potential

The estimated fees charged for ITR filing of a salaried individual is Rs. 200 to 500. For business Income ITR filing cost is Rs. 5000. You can sell more related services like company registration, income tax online payment, GST registration, TDS returns, customised monthly packages and start-up packages.

ClearTax and H&R Block are running on this business model.

Idea #49 Blog / Youtube Channel to earn through advertisements

The content written in newspapers is mostly written by Journalists who have little knowledge about complicated financial aspects. This is one of the reasons why very few journalists write about complicated financial aspects and only cover the general news. It’s difficult to find a high quality unbiased content regarding financial management.

Income Potential

For Indian audience, you can expect to earn around Rs. 80 to Rs. 200 for 1000 pageviews through a financial blog. Youtube can give you more income through advertisements.

You can also earn affiliate commission through sale of products on your website.

Many successful blogs like ApnaPlan, Taxguru and Relakhs are making a decent amount by this way. I also earn money through Ads and affiliate marketing.

Idea #50 On call Financial Advisory

People face issues with their finances like How to invest, Where to invest, How to save tax, How to set your financial goals and retirement planning. Google ends up confusing them rather than helping them when they search online.

Google can split up articles on a particular topic but cannot make a personalized plan for anyone. This is where the role of financial expert comes into play.

If you are a financial advisor, provide customised financial advise to people over the phone and solve all their queries. You can charge your clients on a per appointment basis.

Income Potential

Financial Experts usually charge Rs. 500 to Rs. 1,000 per appointment. The duration of the appointment is usually 15 to 30 minutes. This works out to Rs. 1000 to Rs. 2000 per hour and Rs. 10,000 to Rs. 20,000 per day.

People like Nitin Bhatia, Karan Batra are earning money through this business model.

Karan Batra says, “I provide financial advisory services at Rs. 700 per appointment and I’m overbooked most of the times.”

Idea # Sell Subscription Based Premium Content

The content currently available on the Internet for free may or may not be well researched and may also not provide the detailed insights. To solve this problem, some authors do detailed research and then sell this research for a small fee.

If you can do conduct research on financial products then you can sell reports and e-books from Rs. 50 to 1000. Subscription based content is certainly picking up around the globe and has massive potential.

Jagoinvestor, Capitalmind are running on this business model.

Idea #51 A community of Finance Geeks

I would love to execute this idea sometime. I am a finance geek and look for more people who want to have in-depth discussions on finance, economics and money. If you can think beyond retirement, investments and money generation then you can understand my point. Money has a certain power but a very few people are able to use that power for the empowerment of humanity. Write to me if you have thoughts around this area, maybe I can become a part of your community.

Idea #52 Help in Accounting

If you are not a CA or legal financial advisor, you can easily help people with accounting being graduated in finance or commerce. There are multiple ways of helping people in managing accounts. Startups which are running their business with frugality, you can help them in managing their accounts. You can find your initial clients easily if you want to work hard. You can get partnerships with CAs to complete the tax filing work.

Idea #53 Video blog in finance

There are few people who publish good videos on finance related topics. You can start your own video blog on YouTube. It’s all about the hard work, but you will love the income when your videos will be viewed by millions of people.

Idea #54 Help Students clear finance exams

If you are seriously interested in starting your online business, you can find more ideas than I can think for you. The easiest way to start something online is by starting helping people by sharing your knowledge. If you have studied anything in finance field, then you can start helping students in clearing their finance exams. Mathematics and Finance subject is considered as tough to crack, you can find an opportunity where people feel difficulty.

Health Related Online Business Ideas

Healthcare domain is very sensitive. You must think about getting into healthcare if you are really passionate about improving the health of people.

Don’t just start something because someone said that Indian consumer spends billions on healthcare every year. I have some ideas to work on health but these never became priority for me. Last year I joined a baby healthcare startup but left the job in a few months.

If you want to do something then,

Startup Idea

Idea #55 Honest Reviews for Doctors

Idea #56 Discounts on major treatments

Idea #57 Raise money for genuine patients who can not afford the high cost

Idea #58 A community of patients to help each other

Idea #59 A community of people who are struggling with depression

Blog Idea

Idea #60 Men’s Health Blog

Idea #61 Mother Health Blog

Idea #62 Pregnancy Care Blog

Idea #63 Baby Health Blog

Idea #64 Organic Living Blog

Idea #65 Home Remedies Blog

Education Related Online Businesses in India

My first two startups were into the education field. Both failed because of different reasons. The cost of failure was high but the overall learning outcome was better than doing an MBA degree.

My failure in education startup does not mean that you will also fail. I can share my learning with you so that you can taste the success.

Before starting anything in education, you have to figure out which audience you want to target. If you are trying to make a solution for everyone, I am afraid you are cooking a recipe for your failure.

Find what people are searching online related to exam preparation.

keyword search in education

Students who have completed their graduation are searching the above keywords.

In the similar way you can see that more than 10,000 people are looking for career counseling in India.

keyword for career councelling

Startup Ideas

Idea #66 Learning through games for kids [5 year to 15 years]

Idea #67 Career Counseling [15 years to 21 years]

Idea #68 Help in cracking competitive exams

Idea #69 Help in getting government job

Idea #70 Make students employable [Job training]

Blog Idea

Idea #71 Review of products for schools (labs, software, activity products)

Idea #72 Review of education products for parents

Idea #73 Review of extra curricular classes and activities

Idea #74 Platform for dealing with raising teen issues, resources and tips. There is plenty of stuff for the age group 0-9 but not much for teens.

Jobs Based Online Business Ideas in India

We started some experiments with online jobs section in India. The segment has a huge search volume.

The keyword “online jobs in India” has over 11,000 searches every month. Similarly the keyword “government job” has over 15,000 search volume.

If you go by each keyword, you will find keywords worth more than 10 million search volume.

We started one experiment last year in the segment, one simple blog to share information about government jobs. In about six months, we started getting more than 15,000 traffic on the blog.

govt jobs portal stat

We recovered our invested money in a few months and decided not to invest more time into the online jobs section. Because I am more interested in writing on things where I enjoy doing research (Finance and Business). You should also pick something related to your passion. The blog is still making a few dollars every month without our involvement. I am ready to sell the blog at $1000 if anyone wants to build a genuine business out of it.

Since the demand is there, you can execute many ideas in this field.

Startup Ideas

Idea #75 Solution papers for major government job exams

Idea #76 Create niche job portal – like jobs for content writers

Idea #77 Help people in improving their resumes

Idea #78 Personality development and HR interview training

Blog Ideas

Idea #79 News and Updates about Government Jobs

Idea #80 Tips and Tricks to Crack Government Job Exam

Idea #81 How to study like your class topper [Ideas on productive study]

Idea #82 A support group for people who failed

Food Related Home Business Ideas in India

Do you know how many groups related to food exist on Facebook with more than 10,000 memberships? More than 100 groups.

Every group is unique in itself with millions of people who are interested in sharing recipes, cooking techniques and nutritional information.

Do you how many people search about ‘recipes’ every month in India alone? More than 90,000 people.

Here is the snapshot that will show you the search volume of different combinations of recipes.

Recipes keyword search volume

You should not start doing something in food segment randomly. Rather pick one niche topic where you feel for the most combinations.

It can be baking, italian, paneer, snacks or just mushroom recipes.

Do you want to see what else people are searching for mushroom recipes?

You can get 2900 monthly visitors for mushroom gravy recipes alone. Let me give you one more insight that the data is a pure estimation of traffic. The real traffic would be a lot more with all sorts of different combinations of mushroom recipes.

This much research should give you enough confidence to start your own online food business.

A lot of startups are already into food delivery and restaurant discovery business like Zomato. Don’t follow them. Follow your inner self for building a great business.

Startup Ideas

# Idea 83 Platform to sell homemade food

# Idea 84 Discovery of regional food

# Idea 85 Meetup of food lovers

# Idea 86 Community of one particular food lover (say tea lovers)

# Idea 87  Organic Food Seller

Blog Ideas

# Idea 88  Sharing recipes in very selective niche – for example Mushroom Recipes.

Do you know who owns mushroomrecipes.in?

I own the domain name so that I can start a food blog or sell the domain at a premium price in the future. Don’t let anyone else choose the premium domain in your loved niche.

# Idea 89 Sharing tips to grow organic food

# Idea 90 Baking techniques

# Idea 91 How to get best nutrition

# Idea 92 Reduce weight without dieting

# Idea 93 Recipes for children

I will keep on writing, but my ideas will not take you anywhere unless you take your first step of implementing anything.

Travel Related Online Business Ideas for 2023

Travel is one of the top priorities of my life. I want to see the world before I become too old to enjoy travelling.

That’s why we spent one month in Goa in 2015, 50 days in Thailand in summers of 2016 and travelled the entire January 2017 by road from Chandigarh to Karnataka.

We started our travel blog to share our journey and tips to stay in budget while not compromising with the style and luxury.

Just after starting our blog, we got an offer from HolidayIQ to submit a video review of a hotel. We enjoyed our weekend vacation in Shimla, recorded a video review of hotel and received 10,000 rupees in our account for submitting video reiew. It was more than what we spent on our vacation.

get paid for travelling

Travel is the one industry where you cannot go wrong at all. There is hardly any scope of failure. A few years old startup AirBnb became multi billion startup without owning any hotel.

I am not sure if you would like to create another breakthrough startup like AirBnb, but you can definitely make something to generate regular income of 100,000 rupees per month or at least enjoy free travel like us.

Startup Ideas in India

# Idea 94 Find local guides

# Idea 95 Help people discover travel deals

# Idea 96 Connect like minded people who want to travel along

Blog Ideas

# Idea 97 Review of high-end luxury hotels.

# Idea 98 What tools, gadgets and apps are useful while travelling

# Idea 99 How to enjoy luxury of travel without spending a lot of money (TravelBuffer)

# Idea 100 Finding lesser known places at popular travel destinations

# Idea 101 Adventurous trip ideas and planning

# Idea 102 Roap Trip ideas, challenges and planning

# Idea 103 Travelling with kids and overcoming various challenges. TravelBuffer will talk about the topic from Neha’s point of view.

# Idea 104 Romantic travel for couples


I spent more than 50 hours in the research and in taking feedback from people.

All my efforts will be a complete waste if you don’t take any action. Seriously, no one can help you in becoming successful. It’s all in your own hands.

As The Morpheus says to Neo in the movie Matrix, “I can show you the path, you have to walk on it”.

Someone shown me the path and I walked. Don’t waste your time in thinking without taking action. I am available to help you out. If you are stuck somewhere, write in the comments, I read all the comments and reply whenever I get time.

Special Thanks

I am thankful to my friends Karan Batra, (founder of Chartered Club) and Akshay Jain (founder of CustomBaba) for their contribution and research to complete this article. 

Leave your comments, and I will respond soon I get time.

About Pardeep Goyal

I talk about saving & investing money. You would love my articles related to Credit Cards, Travel, Shopping, Tax Saving. I share transparently how I am making passive income from multiple sources online.

242 thoughts on “100 Best Online Business Ideas in India 2023 (without investment)”

  1. Hi Mr. Goyal,

    Thanks a lot for the efforts and wonderful article.

    The business idea I am aspiring for from years is one of those mentioned in your article. I am inclined towards the training business and I know my niche audience too… Looking for a B2B rather focusing on retail sales. But the challenge I am facing is how to captivate the client. Also, any way to attract investments.

    Any help Or suggestions?

    P. S. :- I am yet to create my content but I can present a demo to the client

  2. Hello!

    Your information on this website is amazing.

    Your articles are well organized and very neatly presented. Can you just help me to understand which theme you are using for this website?

    I am planning to start a blog. For that purpose, I need some information and I will keep in touch with you.

    Thank you,

  3. Hi, thanks for your valuable information.

    Currently i am working in IT company and it is going well. But i wish to start a online business like Product selling , Blogging or Affiliate marketing.

    So , i am seeking your suggestion and help which will be best online business suited for me.If you have any more option then also mention over mail.

  4. sir,
    your content is good. and suggestion is very useful for unemployed persons. and one person, if follow any one type of suggestion, must develop his life.

  5. Pradeepji, your intention, and your information reflect the essence of the knowledge and experience you share. Thanks a million

  6. Hi Pradeep

    Its great that you made a lot of efforts to research and than you provide it for all aspirants. i enlighten from this and want to connect you.

  7. Hi this is a good article!

    I want to start iOS app business and need some idea on building apps. What kind of apps are missing in the ecosystem.

    Can you help me with “how to arrive at good idea for apps”? What shall be my thought process to drill down to an idea.

  8. I was very surprised seeing your ideas for making a good profession. After pondering which business applies to me according to my interest, I will go through. Thank yo sir .

  9. A lot of thanks for your effort and sharing Sir, Even i was actively thinking about starting with some content in this online world. I got something from here….
    Definitely i will reach out to you ,,, but meanwhile let me turn those Thinking into Action…..(The 1st step)

  10. Hi,

    I want to start my own business but I have only 15,000 for investment , not more then that, so please help me and suggest me because I have experience in holiday industry. Awaiting for your positive response.


  11. Very much interested to read your website, many of our thoughts you have described here, even I gave thought to do my online data work, but no support from family, it’s pending from past 5years, this COVID times, am gonna start.. Plz advice.. Some of your ideas I will study..god bless


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