I started this exercise last year by publishing my annual review of 2016 on my blog.
I think it’s a great way to start your new year – reflect back on what you planned in the previous year, what did you achieve, what did you miss and what’s the vision for the next year.
If you are an entrepreneur or running your blog as a business then you will learn from my mistakes of 2017 (look for “what went wrong” section). I am open to answer your questions if you ask in the comments.
What went well in 2017
Let me start with what I was able to achieve as per my 2017 goals.
#1. Helping people to start earning income online
One of my goals was to become a catalyst for people who want to start something online.
I set a goal to help 1000 people in starting an online business.
It’s difficult to track the numbers as more than a million people read my articles on CashOverflow last year. Here is the snapshot of my annual traffic.
I wanted to track how many people are taking action.
So, I started weekly paid newsletters with two conditions
- Members have to take action
- They have to share their business progress with me
More than 500 people joined VIP Newsletters and by the end of the year, 230 people are still updating me with their business growth progress.
I consider 230 as the number of actionable people whom I was able to help in starting or growing their online business.
#2. Building a team
This was not explicitly in my goal list but it happened very organically over the time.
I hired 2 team members. Let’s see how things will go.
#3. Learning Skills as Storyteller & Marketer
I have written this in my last year’s review & goals. I want to focus on story-based marketing which can be practised through blogging, email marketing, story decks, videos and visual graphics.
I am not good at creating graphics and videos but I can hire a team when I will be ready. The story is the soul of any great video or graphics work. That’s where I worked last year.
I have read books, blogs and courses to sharpen my storytelling skills. I practised a little bit of whatever I have learned but it needs a lot of time to become an excellent storyteller.
2018 will be the year of practising storytelling in emails, articles and videos.
#4. Exciting Things happened in 2017
CashOverflow has won the best personal finance award from IndiBloggers
What didn’t go well in 2017
#1. Three Months of Demotivation Period
This year I did a lot of hard work in running experiments at a fast pace. I thought that my body & mind is tired. I took small breaks but I could not bounce back.
I tried to change my work schedule. I tried many different things to fix the issue at the surface level but the root cause very deep.
I came out of demotivation after closing down a portion of my business which was profitable.
#2. Closure of profitable business units
I made more than 3,00,000 rupees by selling digital products. It’s one-time effort to create a course (or E-book) and keep selling without any manufacturing or delivery cost.
The only cost involved is the monthly charges of Email marketing tools.
I understood the business of selling digital goods but somehow I was not happy. I discovered that it’s related to the demotivation that I started experiencing in September.
I stopped selling the courses because it’s not the right way to educate people. There must be some way to make people accountable for completing the course and taking action. I would figure out a way next year.
What are the plans for 2018
#1. Shifting mindset from Goals to Vision
Earlier my focus was largely on achieving goals. For example, to hit one million traffic on CashOverflow website.
Setting goals put pressure on the mind, quality is often compromised in order to meet the goals and mind gets disturbed when goals are not met within time.
I now realize that goal setting is a skewed way of planning and what was actually needed is a shift in mindset from Goals to Vision.
Vision starts with WHY. You should read the book “Start with Why” if you have not. A vision is what you deeply believe in. It’s what that keeps you motivated from inside to go out and do whatever you want to do – be it life or business.
#2. Conferences & Meetups
This got me thinking and I now plan to attend many such conferences in the year 2018 spread across the below verticals
- Content Marketing (Organic Growth of Startups with Content)
- SEO Events (Meeting with SEO Gurus & Bloggers)
- Digital Marketing + Affiliate Marketing
I would get a chance to learn from top marketers and executives of the world. Networking is everything in the field of marketing.
Inner Circle Meetups
The primary purpose being
- Meeting with like-minded people who are working hard on their online business.
- Expose the members to new ideas which are difficult to share and discuss online.
- To help them with their business growth by sharing my knowledge in the form of tactics & strategies.
- To form deeper connections with members by knowing their background stories, ambitions, and learning from them.
- Push each other to achieve their business goals.
Lastly, I myself hope to seek inspiration from these meetups to give me that energy to achieve what I intend to for 2018. That inspiration is itself priceless.
#3. Education Through FREE Content
The communities are very powerful by itself. I will spend more time in building & nurturing communities in 2018.
I will publish more content related to content writing, SEO and affiliate marketing.
#4. Transparent & Liberal Digital Marketing Agency
This has been my dream project for some time now. It is also the most challenging one to execute.
Which means everything that associates with this agency- be it the people, the process, or the business itself will be focused on not only maximizing wealth but also the happiness and success of every participant.
Every process will be so transparent that every member would have access to the client’s proposals, income/expense reports, resource allocation, and profit distribution.
Everything will be run on a voluntary basis. I will facilitate the process initially but hope to have the community running automatically after a few years.
What About You?
I am excited to start my 2018 and looking forward to your participation and support for making it awesome.
Leave a comment and let me know what are your plans?